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The US Sun followed on both growth metrics, up 52% year on year and 59% month on month to 34.9 million visits. In contrast to the annual figures, however, all of the ten biggest sites saw month-on-month growth of at least 3% in January. It was followed by People (161.4 million visits, up 16% year-on-year) and both were the only large sites to see year-on-year growth for the second month in a row. The Independent also featured among the fastest-growing websites year-on-year coming in fifth place having seen visits up 40% compared to last January. It was followed by independently run consumer-focused science news site sciencealert.com (24.4 million visits, up 66% month-on-month). Month-on-month, both Newsweek (up 31% compared to February) and The Cool Down were beaten by publishing group Advance Local’s Alabama-focused site al.com (22.6 million visits, up 67% month-on-month).
The Washington Post was also among the eight news sites not to increase its web traffic compared to February, instead dropping 6%. The biggest year-on-year drop among the top ten was seen at Gannett’s USA Today, which shed 17% of its March 2024 traffic to attract 134.7 million visits last month. Three in five of the top 50 news websites in the US recorded year-on-year growth, with the biggest percentage increase seen at sports news site Athlon Sports. Rival title The Mirror, which is yet to feature in the top 50 US news websites, grew 631% year on year to 15.1 million visits in April 2025 according to Similarweb data. Substack rose to 19th position with growth of 42.5% year on year to 67.7 million visits in the US for its network of newsletter-driven websites. Only 15 out of the top 50 news websites in the US grew traffic year on year in May, according to the latest data from Similarweb.
The Fox web traffic decline contrasts with the network’s reported surge in TV viewership around the election. People.com, the website of People magazine, saw the largest fall among the top ten, losing 10% of its audience compared with October. Business publisher Forbes (115.4 million, up 41.5%) saw the fastest rise, followed by People magazine (144.6 million, up 14.2%), The New York Times (up 8.9%) and the New York Post (142.1 million, up 8.1%).
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The New York Times remains the most-visited news site in the US, followed by CNN (351.5 million) and Fox News (272.8 million). The AP’s consumer-facing website has seen “a lot of audience growth” since it relaunched in June 2023. It was followed by India Times (26.8 million visits, up 82% year-on-year), one of several Indian publishers to climb up the rankings in the past year. Other notable month-on-month gainers included Axios (32.3 million, up 33%), CNBC (113.2 million, up 30%), Newsweek (96.6 million, up 25%) and Zero Hedge (26.3 million, up 13%). The news agency was banned from presidential media briefings after refusing to rename the Gulf of Mexico the Gulf of America and a legal dispute is continuing.
NBC News was up 54% month on month (the biggest leap compared to August in the whole top 50 ranking) and 5% year on year to 96.6 million, putting it in tenth place. The BBC and NBC News saw the most traffic growth among the ten biggest news websites in the US in September, according to the latest Similarweb data. Ten news websites saw their monthly visits decline by 40% or more in November compared to a year earlier, according to the latest data from Similarweb.
Visits to the popular magazine’s website were up 18% month-on-month to 165.3 million, according to data from digital intelligence platform Similarweb. Climate news site The Cooldown saw the Online Casino Mistakes To Avoid second most year-on-year growth, with visits rising 152% to 21.9 million. The fastest year-on-year growth came at Athlon Sports, which attracted 28.5 million visits in June, up 484% from the prior year. In addition Newsweek saw visits rise 144% compared to June the prior year, but it did not see the most year-on-year growth among the top 50.
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- Legal battles between AP News and Donald Trump have not done the news agency’s popularity any harm as it was one of the fastest-growing news websites in the US in April 2025.
- Climate news site The Cooldown (51.6 million visits, up 52%) was the fastest grower month on month, followed by The Atlantic (30.4 million, up 43%).
- It was followed by financial news and advice site Moneywise (27.6 million visits, up 334% year-on-year).
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AP News (98.8 million, up 21%) and Variety (43.8 million, up 19%) also saw growth of over or close to a fifth. Fastest-growing was long-standing sports publisher Athlon Sports, which entered our top 50 for the first time in 33rd place (35.9 million visits, up 962% year-on-year). People meanwhile retook fifth place following its strong growth, with Yahoo Finance (154.4 million) falling into seventh.
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